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  • Writer's pictureBrainchild

Growing the Reece Bathrooms brand in New Zealand with a results-focused influencer marketing campaign

Growing brand recognition with an influencer-content collab

When Reece, Australasia's premium supplier of bathroom products, launched its first flagship showroom in New Zealand, it needed a way to showcase the unique Reece shopping experience and stylish bathroom options. Understanding the power of influencer marketing, we recommended a long-term partnership with influencer and professional hair and make-up artist Fiona Wright.

We needed someone who could bring the brand's aesthetic to life while communicating the ease of designing the perfect bathroom with Reece. By ensuring Fiona and Reece aligned on all the right things, this partnership became an ideal match from the start.

Working closely with Reece and Fiona, we built a strong relationship between the two. From coordinating contracts, collaborating on content, setting clear KPIs, and evaluating results, we ensured Reece and Fiona's bathroom vision came to life. We also ensured Fiona's dream bathroom was documented from all angles by arranging professional photography and videography that both Fiona and the Reece brand could amplify.

"It was such a dream opportunity to work with a quality brand like Reece. My followers were genuinely engaged in our journey as I shared the beauty of Reece's products and the innovative features of the Imagin3d tool. I loved working with the Brainchild team - they were so easy to work with and made everything straightforward and enjoyable." – Fiona Wright.

The results? This partnership allowed Reece's products and Imagin3d planner to get in front of Fiona's 12.2K follower base - a large yet engaged audience. Fiona's partner content with Reece received 42K impressions and 3.85K engagements. And this is just the beginning of Reece making its mark in New Zealand.

“Thanks to Brainchild's expertise, our first influencer partnership in New Zealand was a success. Fiona was a perfect match, and we have seen our follower numbers and engagements grow significantly on social because of the partnership.” – Natalie Ryan, Reece.


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