Blog | Brainchild

Skip to main content

New announcement. Learn more

All

Social Media AI Brand voice Content Creators Influencer engagement Media relations News Technology

TAGS

Yellow is the new Black: how influencer content boosted JB Hi-Fi's Black Friday Success

Yellow is the new Black: how influencer content boosted JB Hi-Fi's Black Friday Success

April 13th 2026 Black Friday, the all-American shopping phenomenon, has gained serious momentum in New Zealand over the past decade and is now one of the most competitive retail events of the year. As brands Read more

How do I make my brand more discoverable (by AI and humans)?

October 9th 2025 Four ways to stop shouting into the void and start being found. You’ve got your social strategy in place. You post regularly, send newsletters, leverage paid ads, maybe you even have a podcast with Read more

Are influencers overpriced? Only if you're buying them wrong

Are influencers overpriced? Only if you're buying them wrong

August 18th 2025 $5,000 for a reel. Are you kidding me? Maybe not, if you know what you're actually paying for. Influencers get called overpriced all the time. But that's because they're often treated as a media slot Read more

How trusted is your content? It will be with an editorial policy.

How trusted is your content? It will be with an editorial policy.

July 23rd 2025 In the past, those who produced content had journalistic standards to uphold, which meant (for the most part) you could trust what you were reading. Now, everyone’s a publisher. No printing Read more

Brainchild wins Silver at the 2025 PRINZ Awards

Brainchild wins Silver at the 2025 PRINZ Awards

May 29th 2025 We’re not in this for trophies. But we are in it to do meaningful, smart, creative work. And this award is a pretty great sign we’re on the right track. At the 2025 Public Relations Institute of Read more

How often should you post on social media?

How often should you post on social media?

March 28th 2025 If you’ve ever felt some nagging guilt at not posting on (insert platform here) every day, you’re not alone. And it’s no wonder, everywhere you turn you’re being told the magic answer is to Read more

We won! Twice.

We won! Twice.

November 17th 2024 We’re proud (and still a little bit stunned) to share that Brainchild was named Small Business of the Year and also took home the People’s Choice Award at the 2024 Waikato Chamber of Commerce Read more

The social media trends making a comeback for 2024

The social media trends making a comeback for 2024

February 14th 2024 Ah, social media – always on the move. Facebook turns 20 this year, and it’s got us thinking about some of the 2024 social media trends we were old enough to have seen the first time around. Like Read more

Here’s to the leading ladies

Here’s to the leading ladies

March 8th 2023 In honour of International Women's Day 2023, I want to celebrate the exceptional women who have let me watch from the wings, given me backstage access and shared the spotlight with me during my Read more