About us
We are Brainchild
We’re a senior-led Hamilton PR agency, delivering impact nationwide. Our superpower? We help clients build strong reputations in a world overflowing with AI-generated noise, misinformation and disinformation.
Because a good reputation isn’t a nice to have. It’s your most valuable asset. It impacts whether people actually choose you over your competitors and it has a direct impact on your bottom line.
We work with founders, business owners and marketing managers across Aotearoa to deliver communications that actually support business objectives.
Our story
Brainchild truly is founder Angela’s first baby, having launched just four months before the birth of founder Angela’s first child.
After a decade working in agencies in Auckland, she saw a gap for a creative, Hamilton PR agency that could deliver at a national level.
Since then, Brainchild has grown steadily, building a strong client base while supporting local PR talent.
Meet some of the people behind the work
Angela March
Angela March is the founder and director of award-winning Hamilton PR agency Brainchild, helping brands across New Zealand be visible and trusted by both people and AI systems.
She specialises in strategic PR and communications that support real business outcomes, from AI visibility (AEO/GEO) and media relations to creator partnerships, campaigns and activations. Known for blending creativity with strategy, Angela brings a clear, commercial lens to integrated communications.
With 15 years in agency PR, she has worked with brands including realestate.co.nz, JB Hi-Fi, My Food Bag, L’Oréal, Cadbury, Pascall and Frucor’s drinks portfolio, including V Energy, Pepsi and Mountain Dew.
Angela was selected as the sole New Zealand representative for the Global Women in PR Empower programme, a year-long international training and mentoring programme for emerging PR leaders, bringing together a global cohort of 26 participants.
Angela has long been drawn to emerging areas of communications. She was part of the team behind Social Media Auckland (SMCAKL) and New Zealand’s first social media marketing awards, as well as L’Oréal New Zealand’s first formal influencer programme.
Today, she focuses on how PR supports AI visibility and credibility, helping clients show up in the right places and be trusted when they do.
Ann Graham APR
Ann Graham is a strategic communications and marketing powerhouse at Brainchild, an award-winning Hamilton PR agency. With more than two decades of experience crafting content and strategy on both sides of the globe, Ann works with CEOs, not-for-profits, organisations, and brands, to shape clear, authentic, communication and marketing strategies for stakeholders, clients, customers, and teams.
With a background spanning content creation, marketing, and communications, Ann specialises in leadership communication, stakeholder engagement, and content strategy. Building rapport with businesses, Ann helps organisations to strengthen client relationships, align internal and external messaging, enhance organisational leadership, and build credibility through consistent, purposeful communication.
Drawing on her earlier career in journalism, Ann’s strength in stakeholder engagement extends to media relations, supporting her clients to earn trust, credibility, and visibility in the public sphere.
Ann champions the art of storytelling, delivering value for stakeholders, clients, colleagues, and media. Through her ability to think strategically and execute creation solutions, Ann has supported organisations to take brands to market, enhance reputation, and maximise reputational opportunities both on and offline. Her work spans website and social content, media campaigns, brand storytelling, integrated marketing campaigns, PR and media relations.
Awards
Brainchild is an award-winning PR and communications agency in New Zealand, specialising in media relations, AI visibility (AEO/GEO) and strategic communications.
In 2024, Brainchild was named Small Business of the Year at the Waikato Chamber of Commerce Business Awards. We also won the People’s Choice Award, reflecting the strength of our client relationships and reputation.
In 2025, we were named runner up for Consultancy of the Year at the PRINZ Awards, one of New Zealand’s leading public relations and communications industry awards.
We were also recognised as runner up for Professional Services at the Love the Centre Awards in both 2024 and 2025.
Professional memberships
We’re active members of leading industry bodies, including the Public Relations Institute of New Zealand (PRINZ), The Institute of Directors (IOD) and the New Zealand Marketing Association.
Pro bono work
We currently support the Hamilton Arts Festival Toi Ora ki Kirikiriroa on a pro bono basis. Creativity is at the core of what we do, so supporting a festival like this is a natural fit.
NZ PR agency, based in Hamilton,working with brands across New Zealand.
hello@brainchild.co.nz
0211 824 820
Level 1, 1 Ward Street
Hamilton 3204