RUNNER UPConsultancy of the Year (PRINZ) 2025
PR and
reputation management
for the AI era
Who we work with
You have a reputation
whether you’re managing it or not.
We build yours to lead in the AI era through strategic PR and reputation management.
From earned media and thought leadership to creator partnerships and bold activations, we make you not just visible, but trusted by humans and the AI systems shaping decisions.
Visibility is cheap. Trust isn’t. And trust is what turns visibility into revenue.
Award-winning NZ PR agency
“The Brainchild team is always finding opportunities to raise the JB Hi-Fi profile. They understand our brand DNA and how to bring it to life in line with our wider goals. They are creative and think outside of the box. But they also work tirelessly to get results.”
Jon Kirman | Marketing & Ecommerce Manager-NZ | JB HI-FI
“The Brainchild team is always finding opportunities to raise the JB Hi-Fi profile. They understand our brand DNA and how to bring it to life in line with our wider goals. They are creative and think outside of the box. But they also work tirelessly to get results.”
Jon Kirman | Marketing & Ecommerce Manager-NZ | JB HI-FI
"Brainchild worked closely with staff around the University on many great initiatives and research stories, which can often be complex to break down for a general audience. The team are great at responding to a brief, have an eye for detail and are a lovely bunch to work with."
Jess Tiley | Head of Corporate Communications | THE UNIVERSITY OF WAIKATO
"Professionally, Brainchild’s work is accurate, considered and thought provoking. They have a knack for digging deeper and asking questions to find out more, while ensuring it’s relevant to our audience. There is a true skill in taking data and making it understandable and interesting. Brainchild understands our full marketing mix and continues to drive PR through everything that we do. They constantly spot opportunities to grow our communications right across the business. "
Vanessa Williams | GM — Marketing & Media | REALESTATE.CO.NZ
What we do
Public relations [PR]
Strategic communications
AI visibility [AEO / GEO]
Media relations
Thought leadership
Creator & influencer partnerships
Podcasts
The Brainchild method
Be [in]credible
Be [in]credible is our proprietary system for building authority with humans and AI.
It works in two parts:
[in] – we get your brand into the places your audience already trusts and pays attention to, whether that’s traditional media, influencer campaigns, industry events or activations.
credible – we shape how you show up, so you’re not just visible, you’re trusted.
PR and reputation management that works.
Got questions?
What is PR? How can it help your business? How will an NZ PR agency grow my business?
NZ PR agency, based in Hamilton,working with brands across New Zealand.
hello@brainchild.co.nz
0211 824 820
Level 1, 1 Ward Street
Hamilton 3204
