Brainchild wins Silver at the 2025 PRINZ Awards

Team Brainchild with their silver Small-Medium Consultancy of the Year (silver) award.

We’re not in this for trophies. But we are in it to do meaningful, smart, creative work. And this award is a pretty great sign we’re on the right track.

At the 2025 Public Relations Institute of New Zealand (PRINZ) Awards, Brainchild took home the Silver Award for PR Consultancy of the Year - Small to Medium.

For a small agency based in Hamilton, working with national brands and ambitious teams across the country, this recognition means a lot.

What made us stand out?

The judges had plenty to say, and we’re not mad about it. They highlighted:

• Sharp strategy: A clear, well-rounded PR approach across multiple channels and sectors.

• Smart use of AI: For everything from content creation to internal tools, with a strong understanding of what this shift means for the future of media.

• A future-focused model: Flexible working, direct access to top talent, and an unapologetic shift away from old-school agency norms.

• Strong commercial performance: Rapid growth in just four years, solid client retention, and reinvestment in our people.

• Impressive results for clients: Especially our work with realestate.co.nz and JB Hi-Fi.

• Innovative thinking in a changing media landscape: From data-led storytelling to content partnerships and ethical AI.

Small agency. Big punch.

We might be small, and proudly based in the Waikato, but we’re helping brands across New Zealand show up, stand out, and build real credibility with their audiences.

Thanks to our clients, our team, and PRINZ for the recognition. We’ll keep doing the work. This just gives us even more reason to bring our best.