what makes good design...

Good design involves more than creating pretty pictures it's about solving problems. When I established Brainchild Design in 2002, I chose the business name 'Brainchild' because to me, it represented a fusion of great ideas with design that I believed was fundamental. A decade on, ensuring design work is underpinned by solid concepts and strategic thinking is as important as ever. 

How I add value

I've been fortunate to work with a wide variety of clients, big and small, across multiple disciplines. I find the creative process both exciting and rewarding and one that I thrive on. Whether it's creating thoughtful brand identities, crafting stylish marketing collateral, or collaborating on the design of a yacht's sail (well I do live in the City of Sails!), I pride myself on adding value with bright ideas, distinctive design and excellent service. I like to have a little fun along the way  it is the creative sector after all!

I am a member of the Designers Institute of New Zealand and the Auckland Chamber of Commerce.

If you'd like to chat about an upcoming project or to find out more about how I can help you, please get in contact.